Last updated: May 5, 2026

Privacy Policy

GutSponge · EnteroMed Ltd · Last updated May 2026

Who we are

EnteroMed Ltd (trading as GutSponge) is the data controller for personal data collected through gutsponge.co.uk. Registered office: 85 Great Portland Street, London W1W 7LT, United Kingdom. Contact: hello@gutsponge.co.uk.

Important: health data statement

GutSponge is a food supplement brand selling mineral-based products. We do not collect, process, or infer any health or medical data about our customers. The purchase of our products does not indicate, imply, or record any medical condition, health status, or personal health characteristic. We do not use customer purchase data to classify, segment, or target individuals based on health status, medical history, or any health-related attribute.

This statement is provided in accordance with UK GDPR Article 9 and relevant advertising platform data policies.

What data we collect

•       Name, email address, delivery address, and phone number

•       Payment information (processed securely by our payment provider — we do not store card details)

•       Browsing behaviour on our website via cookies (see Cookie Policy below)

•       Order history and communications with us

How we use your data

•       To process and fulfil your orders

•       To communicate with you about your order

•       To send marketing emails (only with your explicit consent)

•       To improve our website and customer experience

•       To comply with legal and accounting obligations

Legal basis for processing

•       Contract performance — to process and fulfil your orders

•       Legitimate interests — to improve our service and prevent fraud

•       Consent — for marketing communications

•       Legal obligation — where required by law

Third-party data sharing

We may share your data with trusted third parties including payment processors, delivery companies, and email marketing platforms solely to fulfil your order and provide our service. We do not sell your personal data to third parties. We do not share your data with third parties for advertising profiling based on health or medical attributes.

Advertising and tracking

We use standard advertising pixels and analytics tools on our website (including Meta Pixel and Google Analytics) for marketing purposes. These tools collect anonymised browsing data to help us show relevant advertisements. As GutSponge is a mineral food supplement brand and not a medical or healthcare service, standard advertising tracking applies. We do not share data with advertising platforms in a manner that classifies our customers as having a medical condition or health status.

Your rights

Under UK GDPR you have the right to access, correct, delete, restrict processing of, or port your personal data. To exercise your rights, contact us at hello@gutsponge.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.

Data retention

We retain customer data for up to 7 years for legal and accounting purposes, unless you request earlier deletion where permitted by law.

 

Cookie Policy

GutSponge · EnteroMed Ltd · Last updated May 2026

What are cookies

Cookies are small text files placed on your device when you visit a website. They help websites function correctly and allow website owners to understand how visitors use their site.

Cookies we use

Strictly necessary cookies — these are required for the website to function and cannot be switched off. They include session cookies for your shopping cart and checkout process.

Analytics cookies — we use Google Analytics to understand how visitors interact with our website. This data is anonymised and aggregated. No personally identifiable information is collected through analytics cookies.

Marketing and advertising cookies — we use Meta Pixel (Facebook/Instagram) and Google Ads tags to measure the performance of our advertising campaigns and to show relevant ads. These cookies collect anonymised data about your visit.

Preference cookies — these remember your settings such as language or region preferences.

Cookie consent

When you first visit our website, you will be asked to accept or manage your cookie preferences via our cookie consent banner. You may withdraw or change your consent at any time by clicking the 'Cookie Settings' link in our website footer.

Managing cookies

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.

Third-party cookies

Some cookies on our website are set by third-party services. These include Google Analytics, Meta Pixel, and Shopify. These third parties have their own privacy and cookie policies which we encourage you to review.

Health data and cookies

GutSponge is a mineral food supplement brand. Our advertising cookies do not classify website visitors as having a medical condition or health status. Cookie data collected on our website is used solely for general e-commerce analytics and advertising effectiveness measurement.